Below are books that I recommend (and have read - unless I say I haven't!) to help you get started with the whole idea of blogs and social media. To make it easier I have found them on Amazon for you so you only need to select the books you are most interested in.
Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well–run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.
You’ll find out how to:
Make your blog stand out in a crowd, build an audience, and even make it pay
Generate revenue from your blog with ads and sponsorships
Protect your privacy and your job
Find your niche
Attract and keep readers
Use your blog to promote your business, cause, or organization
Add audio, video, cool widgets, and more
This is a great book because Robert Bly gives a balanced view of what blogs are and their potential whilst also given caution to anyone who believes blogs are the be all and end all of everything online.
Your blog will be one tool to support you in your aim (whatever that aim will be) but you must have other means of promoting yourself too, abandoning everything and just relying on your blog is not a good plan of action!
The New Rules of Marketing and PR: How to Use News Releases, Blogs,
Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Understanding the
growing irrelevance of marketing′s "old rules" is vital to thriving in
the new media jungle. Already apparent in newspapers and magazines
(with sharp downturns in circulation and ads), radio (on the losing end
of the iPod revolution) and direct mail (digitally replaced by spam),
the imminent fall of traditional mass media marketing means new
opportunities for legions of smaller companies and independent
professionals who need to reach niche markets cheaply and effectively.
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